"Managing content as an asset to achieve marketing goals of reaching, converting and engaging target audiences".
Content marketing strategy success factors
- Shareable content drives creates awareness for your brand
If your content engages readers they will share it via their social accounts, email or word-of-mouth as a recon- emendation. Everyone is an influencer today!
Content drives results from SEO.
Google has made this important since 1998 when it launched. Content became, and still is, king since websites are content and being found relies on content.
Content drives purchases
We base our decisions on online content when shopping online or researching for offline purchases.
Syndicated content drives purchases
Content marketing strategy is much broader than your site though, and includes content on social networks, online publishers, com- parison sites, blogs and many other types of site which help engagement and influence sales.
User generated content drives purchases.
Buyer behaviour has changed, we now want to reference wider opinion from others like us about products and services, whether rat- ing sites, blogs or social networks – buyers dig out content to help their decision making.
Content on a range of platforms drives purchases
The importance of the internet continues to increase as technology (especially smart phones and tablets) evolve and we evolve with them.
Key techniques for Content marketing strategy
These are the related techniques which we recommend as important for managing Content marketing strategy effectively. View these hub pages giving details on best practices, statistics and examples for this technique.
- Content management system
- Content marketing planning
- Content marketing tools/li>
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